and the Plus 50s Market
Proof Positive: There's no better example of the "ageless attitude" than Elyse White, an ATA (Africa Travel Association) member from Harlem. We call her "Mama Safari" and have had the pleasure of being her house guest on several occasions. At age 90, Elyse became as a Queen of the Ashanti in Ghana. She has attended every ATA Congress for the past 25 years.While in Orlando Florida for the American Travel Market, I took in several seminars hosted by SATH, the Society for the Advancement of Travel for the Handicapped (and Mature). I was proud to share the moment with this organization which has done so much to advance the awareness of their members special needs. We will be participating in a major Congress with the SATH membership at the ATA 28th Congress iin ZAMBIA this May.
Grey Boomers love to travel:
Every few minu
Our report on the Seniors Market for Africa Travel Magazine and its partner publications will appear on this web site in installments starting immediately.
Freed from the responsibilities of full-time jobs and child-raising seniors are among the world's most frequent travelers and their numbers are growing rapidly. To benefit from this "agequake" tourism destinations need to better understand the thinking of older persons and design products that meet their special needs.
WTO Quality of Tourism
The great potential of senior tourism is not yet clearly seen by tourism policy makers," said WTO Chief of Quality of Tourism Development Henryk Handszuh.
Although it may sound obvious, tourism marketers need to understand that senior travelers do not think of themselves as old. According to Austrian expert Rudolph Zinell of Focus Management Consulting, seniors tend to think they look 8 years younger than they are and report they feel about 14 years younger than their actual age.
In fact, people are unveiling to consider themselves as seniors until after their 70th birthday. This is why companies should try to avoid the 'Senior" label, using instead more neutral labels such as "50 plus" or 'Best Agers'
Austrian researchers also report a value shift by seniors, away from family, work and sacrifice towards enjoyment, self-realization and fun. For seniors, travel is reward for a life full of working and sacrifice.
Benefits of Travel
Travel helps to mitigate many of the negative aspects of ageing, according to speaker Graham Dann of the University of Luton in the United Kingdom.
"The loss of freedom, declining status, discrimination and social exclusion, can all be alleviated by the ego-enhancing properties of tourism," said Professor Dann. "Holidays for seniors can provide a more caring and protective setting and greater opportunities for companionship, friendship and self-discovery"
This is part of the thinking behind social tourism schemes for seniors operating in several European countries. In addition, social tourism keeps hotels and resorts busy in the off-season and helps maintain year-round employment in the tourism industry.
Spain's social tourism program IMSERSO, for example, organizes some 400,000 trips a year for seniors, while INATEL has some 45,000 seniors taking part in its week-long vacation program.
France's Cheques Vacances program, which was founded 21 years ago, provides holidays for 80,000 low income people including seniors.
Agreeing that senior tourism can enhance the quality of life for participants and strengthen the tourism sector especially in the low season, participants, representing 20 nations, issued a declaration called the Lisbon Letter on Senior Tourism. It urges policy makers to implement special senior fares for air, sea and land transport, especially on a regional basis such as within the European Union. It recommends that tourism programs that ensure-among other thinks - better safety, health services, access, nutritious food, interaction with local communities, cultural visits, outdoor activities, structured social activities, an adequate pace for physical exercise, as well as fair and clear information.
Senior Travel International travelers over 60
CARP Web site- http://www.50plus.co