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Above photo. Front row (center) is Elyse White, ATA member from Harlem, NY, who was in her mid nineties at the time and had attended every ATA Congress.

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AARP, one of the world's largest member organizations, today announced it will host its first ever National Hispanic event, Feria de la Segunda Juventud (Festival of the Second Youth), on May 5-6, 2007, at the Puerto Rico Convention Center in San Juan.  With more than 8,000 people expected to attend, Feria de la Segunda Juventud will offer attendees a chance to get up close and personal with celebrity speakers, performers and experience interactive exhibits.

    "This two-day festival celebrates much more than the boomer and 50+ community -- it's about family, intergenerational relationships and helping our members live a full, healthy life," said AARP President, Erik Olsen.  "We're proud to offer our 1.2 million Hispanic members and the entire Puerto Rican community an event that specifically speaks to the Latino community and we couldn't have picked a better place to launch this than the island of Puerto Rico."

    Feria de la Segunda Juventud is packed full of celebrity speakers such as Gloria Estefan, Don Francisco, Dr. Nancy Alvarez, Chi Chi Rodriguez, Don Miguel Ruiz, and Giovanna Huyke; concerts and entertainment; panel discussions addressing issues of concern to the Hispanic community including healthcare, fitness, and more. Additionally there will be educational seminars, interactive exhibits, custom designed tours, and much more with all programs presented in Spanish with English captioning.

    In addition to bringing a weekend packed with fun for the entire family, Feria de la Segunda Juventud is expected to generate more than $800,000 in revenue for the island's tourism industry according to The Puerto Rico Convention Bureau.  With approximately 10 percent of registrants expected to travel to Puerto Rico from the U.S. and Virgin Islands, there will be a notable impact on the Puerto Rican economy.

    "Through Feria, we're bringing the AARP experience to the community and creating a new interactive event for our members," said Emilio Pardo, Chief Brand Officer, AARP.  "We are proud to bring some of the best programs and services to Puerto Rico in the areas of health, finance and entertainment and this event is a demonstration and a celebration of our commitment to the Latino community."

    Scheduled Events

    Feria de la Segunda Juventud kicks off with the Opening Show featuring Don Francisco, and continues with a variety of fun and informative educational sessions.  Plus, don't miss Puerto Rico's most acclaimed bilingual culinary expert, Giovanna Huyke, "Giving Back to the Community" with legendary golfer Chi Chi Rodriguez, and a "Morning Fitness" session with Silverio Perez from Los Rayos Gamma.  Additional seminars include "Discover Your Intimacy" with Nancy Alvarez; and "Favorite Latino Authors Remember their Mothers" with Esmeralda Santiago, Maria Escandon, Francisco Goldman and Jaime Manrique.  A complete listing of the event's schedule can be found at


    Consumers can pre-register to attend Feria de la Segunda Juventud online at or by phone at 1-800-931-9574 or 1-972-349-5554 (outside U.S.).  Feria registrations are $10 for a family of four if registered by April 28, 2007.


    On-site Registration


    Anyone wishing to register after April 28, 2007 must do so at the Puerto Rico Convention Center.  Registration will be available on-site beginning May 4, 2007 from 1 p.m. to 5 p.m. and May 5, 2007 beginning at 6 a.m.  The cost will be $20 for a family of four.

    AARP's event pricing complies with Puerto Rico's "Regulation Regarding Discounts and Benefits for People of Advanced Age."

    Special Member Package

    Those who choose to join AARP now or renew their membership for $12.50 will receive four free registrations to Feria de la Segunda Juventud.  In order to receive this benefit, membership must be purchased or renewed when registering for Feria de la Segunda Juventud online, by calling the numbers listed above, or by FAX/mail.  AARP members can also choose to renew membership on-site at the convention center.

    AARP members are eligible to receive a seven percent discount when booking their travel to Feria de la Segunda Juventud on American Airlines.  For details on how to get this discount, visit

    Media Registration

    Media must pre-register for press credentials online at  Credentials will be available for pick-up at the press center at the convention center in Puerto Rico on the weekend of the event.

    About AARP

    AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP produces AARP The Magazine, published bimonthly; AARP Bulletin, its monthly newspaper; AARP Segunda Juventud, its bimonthly magazine in Spanish and English; NRTA Live & Learn, its quarterly newsletter for 50+ educators; and the website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

  Michelle Alvarez of AARP, +1-202-390-0032,

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