the Box: Electronic Web Only World Editions of
Africa Travel Magazine and Downloads 24/7 on
Corporate Press Display Internet Kiosk. Most
printed editions are previewed for several months
on our websites.
Outside the Box: Electronic Web Only World Editions of Africa Travel Magazine and Downloads 24/7 on Corporate Press Display Internet Kiosk. Most printed editions are previewed for several months on our websites.
CHINA BUSINESS NETWORK AND ATA SIGN PARTNERSHIP AGREEMENT TO INCREASE TRAVEL AND TOURISM TO AFRICA
NEW YORK, NY, October 17, 2008 - The China Business Network (CBN), in affiliation with the China
Travel and Tourism Club (CTTC), and the Africa Travel Association signed a memorandum of
understanding devoted to increasing the visibility of travel opportunities to and within Africa and China.
"This is an exciting opportunity for CBN and ATA," said ATA Executive Director Edward Bergman. "Both
China and Africa are seeing a significant rise in incoming tourism numbers, as more and more Chinese
and African tourists are choosing to explore each other's diverse and vast travel products. The timing and
potential for investment in the industry could not be any better."
The travel and tourism industry has become an increasingly important economic driver and foreign
revenue driver in China, as well as in a growing number of countries across Africa.
"Working with ATA confirms the commitment that we at CBN have on supporting African countries in
regard to the continued development of travel and tourism to the continent," said Dr. Adam Wu, Chief
Operating Officer of the China Business Network. "Africa is a major partner for China and a very
attractive destination for Chinese visitors."
As part of the MOU, the partners agree to engage in a dialogue to explore ways to support each other's
missions and programs. ATA will also exhibit promotional materials on Destination Africa at the China
International Travel Market (CITM), to be held from November 20-23, 2008 at Shanghai New
International Expo. CITM is the largest travel exhibition in Asia.
"Promotional authorities and commercial companies in the travel industry across Africa can benefit from
CBN's targeted marketing services and promotional efforts geared towards Chinese travelers," said Wu.
"CBN is happy to work closely with ATA to help increase Chinese traffic to Africa for business, incentive
and leisure travel and increase Chinese investment."
For more information on the CITM expo, visit www.citm.com.cn/en/richeng.htm. ATA members can
contact ATA to learn about joining a delegation to attend the show.
China Business Network (CBN) is an organization focusing on outbound travel from China. CBN is
experienced in promoting foreign destinations and incoming service providers to the entire outbound
travel trade via the China Travel and Tourism Club (www.Chinabn.org/CTTC) with reaches of 25,000
related companies and authorities in China and over 18,000 travel professionals as individual members.
The Africa Travel Association, a US-based non-profit 501(c)(6), is the world's premier travel association
promoting tourism to Africa and intra-Africa travel and partnership since 1975. ATA members include
ministries of tourism and culture, national tourism boards, airlines, hoteliers, travel agents, tour
operators, travel trade media, public relations firms, NGOs, and SME's. For more information, visit ATA
online at www.africatravelassociation.org.