Greek companies join forces to target the region's leading hotel supplies event

Dubai, UAE, 10 April, 2005: Greek companies will join forces for the first time in an effort to capitalise on the millions of dollars worth of hotel developments in the Middle East during the region's biggest hotel supplies event, The Hotel Show, which takes place 22-24 May at the Dubai International Exhibition Centre.

At least nine leading Greek manufacturers and manufacturers' associations will make a debut with a Greek national stand under the umbrella of the Hellinic Foreign Trade Board (HEPO), an organisation under the supervision of the Greek Ministry of National Economy.

"Many Greek companies are interested in establishing business links with the Gulf region and our debut at The Hotel Show aims to open the lines of communication between them and their potential clients or partners in this region," said Michalis Pavlakos, project manager, HEPO. "We believe Greek companies are perfectly positioned to gain a good share of the market for hotel supplies in the region," he said.

The line-up of Greek exhibitors includes manufacturers of lighting systems, high-quality bedroom and table linens and blankets. One exhibitor is G-Style S.A, which specializes in stainless steel bathroom accessories. The company will showcase its full range of bathroom mirrors and other accessories for hotel rooms and public bathrooms as well as specially-designed bathroom accessories for disabled people.

"The Middle East market is our number one strategic target for the forthcoming years," said Andreas Giannaros, the company's managing director. "At the moment we generate 7 per cent of our turnover in this region and our aim is to increase this figure to 30 per cent by the end of 2006," he said.

Bronze Art is another Greek manufacturer of bathroom accessories which will be attending the event. The company's turnover was US$11 million in 2004 with no direct sales being registered in the Middle East.

"Together with one of Greece's most famous designers, we have developed a collection of high-end bathroom accessories and we aim to find exclusive agents to represent us in the Middle East," said Panagiotis Dededimos, Manager, Bronze Art.

The Hotel Show is organised and owned by dmg world media Dubai Ltd. With a targeted audience of the region's hotel owners and developers, the exhibition attracts the world's major hotel supplies manufacturers.

Exhibitors are arriving from as far afield as Italy, Australia, the Far East, Russia, South Africa and the United States, as well as from the major regional players. So far, ten national pavilions, from China, France, Portugal, Germany, Greece, Malta, Mexico, Spain, Turkey and the UK, have signed up to take part in the exhibition.

Caption: H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Department of Civil Aviation and chairman of Emirates Group, visiting The Hotel Show Exhibition last year.



The state of Victoria sets its sights on Middle East hotel industry

Dubai, 24 April 2005: At least 15 Australian companies supplying goods to the hotel industry have already signed up for their spot on the Australia Pavilion at The Hotel Show, taking place 22-24 May at the Dubai International Exhibition Centre.

Business has grown since the launch of flights between the Australia and the UAE about eight years ago and with the introduction of non-stop flights from Dubai to Victoria's state capital of Melbourne last summer, business relations between Australia and the UAE have never been better. Last fiscal year (end June 2004), Australian exports to the UAE grew to a record AUS$1.8 billion.

"Dubai is recognised in Australia as the gateway to Middle East markets and is regarded as a secure, vibrant location to do business," said Paul Cahir, managing director, International Trade Show Management Pty Ltd, organisers of the Australia Pavilion at the Hotel Show.

"Australia is now well represented in the UAE with three State Governments - Victoria, South Australia, Western Australia with trade offices in Dubai plus Austrade (Australian Trade Commission)".

The State of Victoria was the first to open a trade office in the country and currently represents 31.6 per cent of overall Australian exports to the UAE.

"We have encouraged companies to come here and Dubai is also becoming a popular stopover for Australian business travellers to Europe, who have become more aware of the great business opportunities on offer here," said Peter Deacon, Executive Director, Victorian Government Business Office UAE.

"As a result, Victoria currently has a more diverse presence in the local market with construction and technology companies as well as suppliers to the hotel industry now setting up shop here," he said.

"I think Australian outdoor furnishings and technology companies will do particularly well in respect of the Middle East hotel industry because we already have products suitable for the climate and we offer quality and expertise with pricing that is internationally competitive".

Many companies are already doing business in the market. SX Technology, producers of a world &endash;leading video-on-demand system are already underway with their first Middle East project at the Crowne Plaza Dubai, while Casuallife, makers of top quality outdoor furnishings has fulfilled much of the Madinat Jumeirah's needs.

Other Australian companies are finding the need for further representation in the Middle East Market. Following a major project win on the Palm, ComTel Resources Pty. Ltd., makers of a powerful application that assists the hotel industry with the intergration of their management and booking systems, will be looking to appoint a regional distributor while at the Hotel Show.

The Australian Weaving Mills, another Victoria-based company that specialises in linens for the hotel industry will also be using the Hotel Show as an opportunity to test the market and investigate options for regional representation.

With a targeted audience of the region's hotel owners and developers, The Hotel Show attracts the world's major hotel supplies manufacturers. Exhibitors are arriving from as far afield as Italy, Australia, the Far East, Russia, South Africa and the United States, as well as from the major regional players.




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