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FAMOUS BRITISH
ACTOR, DEXTER FLETCHER, CHOOSES UGANDA AS
DREAM DESTINATION
 Dexter
Fletcher, a famous British actor,
travelled to Uganda at the beginning of
April to fulfill a long term dream to see
the country. The trip was organized for
Tourism Uganda (the new brand identity of
Uganda Tourist Board) through McCluskey
International, the UK public relations
agency facilitated by the Uganda
Sustainable Tourism Development Programme
for Tourism Uganda.
Dexter will be writing about his
experiences within a feature for the Daily
Mail, one of the UK's most popular daily
national newspapers with a circulation of
2,439,142. The article will appear within
the newspaper's travel section, and will
encourage potential British travellers to
visit Uganda. Dexter will also act as a
celebrity 'ambassador' for the country by
spreading the word of its many and varied
attractions for tourists. Dexter's
action-packed itinerary included gorilla
and chimpanzee tracking in Bwindi and
Kibale, game viewing at Queen Elizabeth
National Park, and an exhilarating day of
white water rafting at Jinja before
returning for some relaxation and sight
seeing in Kampala.
Commenting on his adventures, Dexter
said, 'Uganda is a truly awesome
experience for any traveller, with its
unspoilt beauty, friendly people and
amazing variety of landscapes and
activities. My wife and I instantly fell
in love with the country and will be
telling all our friends about our
experiences.'
Dexter's latest blockbuster movie
ventures include The Doom (2005) and
Tristan & Isolde (2006). Recently he
starred in a popular BBC One drama series
in the UK, 'Hotel Babylon', as well as a
number of successful TV productions and
international films through the years,
most notably, the blockbuster movie 'Lock,
Stock & Two Smoking Barrels', directed
by Madonna's husband Guy Ritchie.
James Bahiguza,the General Manager of
Tourism Uganda, commenting on the recently
concluded trip said "part of our Tourism
Marketing Strategy includes leveraging
Uganda through high profile celebrity
visits as this reassures our broader
target market of the offerings available
in the Country as a holiday destination".
During their trip Dexter and his wife were
accompanied by Sylvia Kalembe of Tourism
Uganda who indicated that the visitors
went back with a most positive experience
and were fascinated by the natural beauty
of Uganda and what we had to offer was
incomparable to any other destination they
had visited.
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Uganda
- Emerald of Africa
By
ATA member Abigail Lubliner
TOURISM UGANDA ARRANGES TOP US
TRAVEL PHOTO-JOURNALISTS VISIT TO
UGANDA.
Two groups of photo-journalists from
the United States are visiting Uganda this
month as part of Tourism Uganda's ongoing
program of familiarization trips for key
travel media. Their personal impressions
and photographic images will reach a broad
audience of potential American visitors
who are seeking adventure travel in an
exotic, yet safe, travel environment.
One group, consisting of
photo-journalists David Swanson, Dannielle
Hayes and Alissa Everett are visiting
Kampala, Jinja, Murchison Falls National
Park, Semliki Reserve, Bwindi, Queen
Elizabeth National Park and Entebbe during
their 11-day tour.
The second team of staff photographer
David Clifford and editor Jeff Jackson
from Rock and Ice Magazine toured Kampala
and Entebbe before heading to Kasese where
they are now climbing the Rwenzoris.
Their trip was in advance of the 100th
Anniversary celebrations planned later
this year in commemoration of the Abruzzi
Ascent.
Rock and Ice is one of America's
leading magazines dedicated to all aspects
of mountain climbing. It enjoys a
readership of 80,000 who travel
extensively. Both Jeff and David have
written and photographed many challenging
mountains and were looking forward to
their climb of the "Mountains of the
Moon".
Mr. Swanson is a San Diego native who
since 1995 has been published in more than
45 North American newspapers, including
the Los Angeles Times, San Francisco
Chronicle, Chicago Tribune, Boston Globe
and Miami Herald.
He is a Contributing Editor to National
Geographic Traveler, America's number one
magazine in reaching frequent travelers
who are passionate about experiencing the
world. Some 6.8 million readers refer to
the magazine for the latest in where to
go, what to do and how to best enjoy
travel experiences.
David spends his leisure time when he
is not traveling the world bicycling,
hiking and gardening and he enjoys obscure
movies due to his former career in movie
marketing and publicity.
Ms. Everett, a freelance photo
journalist based in San Francisco and a
former Peace Corps volunteer who served in
Senegal from 1995-1997, has traveled
throughout Africa, the Middle East,
Southeast Asia and the Americas. She has
been published in numerous national and
international publications, including: The
Sunday Times of London, CNN, NBC,
Associated Press and Sunset Magazine.
She will be reporting for Traveler
Overseas Magazine, a new publication
conceived to specifically serve the
interest of those with a passion for world
travel. The magazine offers its readers
not only fascinating, informative articles
and rare photos of exciting voyages and
daring adventures to some of the most
wondrous places on the planet, but it also
tells them how they can have similar
experiences themselves. It reaches over a
million readers.
Rounding out the trio is Ms. Hayes, a
native Canadian who has traveled to more
than 50 countries capturing images of
people, their culture and environment.
Her travels often combine tourism
assignments while documenting development
projects for U.N. agencies and nonprofit
organizations such as CARE, UNICEF and the
World Bank.
In addition she has been published in
the New York Times, Esquire Magazine,
Newsweek and Travel and Leisure. While
in Uganda, she will be on assignment for
JAX FAX Magazine, one of America's leading
travel trade publications which reaches
over 100,000 travel agents throughout the
Country.
Commenting on the trip James
Bahinguza,the General Manager of Tourism
Uganda (the new new brand identity for
Uganda Tourist Board) said,"The mileage
that Uganda will obtain from the coverage
as a result of this important trip is
worth tens of thousands of dollars in
exposure in target specific segements of
the United States market which is one of
our key strategic markets of our tourism
marketing strategy.This exposure will
reinforce our other efforts in other areas
and we committed to establishing Uganda as
one of the top African tourism
destinations".
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