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Muriithi Ndegwa 

Kenya Tourism Board Managing Director Kenya

Muriithi Ndegwa is currently the Managing Director of the Kenya Tourism Board (KTB), a position he has held since October 2009. Prior to his appointment, Ndegwa made distinguished success and achievements in a number of renowned institutions he has served.

While working as the Managing Director of the East African Cable (EAC) (Tanzania Ltd), Mr Ndegwa is credited with turning around the company.

He oversaw the dividends pays-out to the share-share holders for the first time after ten (10) years as a result of remarkable growth that posted profits in the company.

At Magadi Soda Ltd, he devised a marketing strategy for new product development involving establishment of a new factory costing US$ 100 million with lending from international financiers.

During his tenure as Marketing Manager in Firestone East Africa (1969) Ltd (FSEA), he established from scratch the marketing department where he launched ten (10) new products with sales promotion strategy that saw the sales in 2001 record the highest performance in three years.

Mr. Ndegwa holds a Masters degree in Business Administration and has made a distinguished career in the field of Marketing and Public Relations which is critical in the stewardship of a tourism marketing agency.

He was rated the best MBA student in marketing at the University of Nairobi (academic years 1994/95/96).

His skills, experience and dedicated service to the nation has been recognized by the Head of State and he was honored with the Order of Golden Warrior (OGW) award in the year 2012 for his distinguished service.

Ndegwa is currently undertaking Doctor of Philosophy, PHD degree in Marketing at the University of Nairobi.


 eTN Exclusive: UTwo unique awards programs that aim to catapult Kenya’s culinary and beverage service industries to globally recognized and competitive levels have been launched in the Kenyan capital of Nairobi yesterday.

In the spirit of re-branding Nairobi, the County Executive of Trade Industrialization, Cooperative Development & Tourism, Ms. Anna Othoro, touched on the need to differentiate “Nairobi as a Brand” and explore the “Live-Love Nairobi” campaign through culinary tourism. It was mentioned at the launch that Nairobi has so much to explore and so much to discover in terms of food and beverage experiences through world-class cuisines and the unique Kenyan hospitality. 

After an hugely successful first chapter of the Chefs Delight™ Awards program in 2012/2013, International Quality Awards Ltd. and Go Places™, the country’s authoritative hospitality and tourism marketing brand, yesterday officially announced the commencement of the long-awaited and highly-anticipated 2nd chapter of the awards program, at the Louis Leakey auditorium at the Kenya National Museum, Nairobi.

The start of this year’s awards programs was formally announced by Group CEO of International Quality Awards Ltd. Mr. Mansoor Jiwani – a former Kenya Utalii College chef - who trained under the auspices of the erstwhile Swiss hotel school back in the early 70s and who also brought back a silver medal for Kenya in 1978 from the prestigious International Hotel Schools Competition held at the Hotelympia, London, UK. 

This year’s International Quality Awards have added an exciting new element to the awards program, where another corresponding industry awards program will be run side-by-side complimenting the Chefs Delight Awards™, and this will be the Bar & Mixology Awards™ 2015. The next 3 1/2 months will see the country’s leading restaurant and bar teams battle it out for ultimate supremacy of the top-most accolades as the best in their categories and voted by their own paying customers. 

The Kenya Tourist Board endorses Chefs Delight as an avenue to achieving global recognition of Kenya as an outstanding global tourism destination.

Kenya Tourism Board's representative, Orumoi Tajeu Jonah, in his speech said there was a need to drive and support the effective marketing of Kenya’s tourism products professionally and transparently while enriching the lives of Kenyans, recognizing food and beverage as an important player in displaying Kenya’s diversity, culture, and creativity.

This year’s consumer voting process, which will be carried out via the IQAL mobile application, will begin after the launch which will be held on September 25, 2015. The launch will be a Culinary & Beverage Service Extravaganza where the country’s leading restaurants and bar establishments will showcase their experiences directly to Kenya’s largest foodie and beverage fraternity. After the voting process has begun, there will be a monthly prize-giving ceremony for consumers who have participated in the quality-enhancing process. Both awards programs will then culminate in a black-tie, red-carpet Gala Awards Ceremony, where Kenya’s best will be feted by local, regional, and international stakeholders and invited VIP guests. 

In his speech, Mr. Mansoor Jiwani, said: “When International Quality Awards first began its journey, we had a noble goal in mind and set out to do what no other awards program has EVER been done before. Having worked as a chef myself in the industry very many years ago, I asked our IQAL awards teams to create an unbiased industry awards program that would continually help build and enhance our culinary and beverage service sector to internationally-acclaimed levels - one where participating establishments and their service teams could fairly compete to be the best in their categories, not judged by a panel of judges, nor judged by individuals on the Internet who have never visited and experienced what these establishments have to offer, but more importantly based on their own clients’ true opinions. And let’s face it, who better to judge these experiences participating establishments have to offer, other than their own paying customers. So what we can categorically say to all nominated establishments and their teams is welcome to Kenya’s winners’ circle, where winners of these awards will be the BEST as judged by their own paying customers.” 

The press conference and media launch was attended by the leading members of the culinary and beverage service sector fraternity including owners and managers of participating establishments, executive hotel and individual restaurant chefs, expert barmen and mixologists, major hospitality and tourism stakeholders, besides the Kenya Tourism Board and Nairobi County. Also present were representatives of quality food manufacturing companies which goes hand in hand with these prestigious quality awards programs.

February 10, 2015

You may not like certain things about Nairobi — traffic jams, matatu chaos, whatnot. 

But it is the most intelligent city in Africa, according to an international think tank, just three places behind the world’s top seven finalists.

Had it made it to that top league, the Kenyan capital, ranked tenth overall, would have qualified for the next round, in which world cities will compete for the 2015 Intelligent Community of the Year Award.

The contest, which is on its tenth year, is organised by the Intelligence Community Forum to recognise the achievements of cities that have built inclusive and prosperous economies based on information and communication technologies.

Nairobi was the only African city on the short list of 21 hubs worldwide for 2015. 
This is the second year in a row that the capital has made it to this short list, and apart from Cape Town in 2008, no other African city has achieved that. Intelligent Community Forum co-founder Robert Bell said, in a statement, that Nairobi made it to the list because of its level of innovation.

“We see a strong foundation being put into place in Nairobi: sensible, pro-growth government policy, a more diversified economy, and an innovation ecosystem of startups, international companies and universities. 

“The city is also one of two sub-Saharan cities likely to achieve developed status within 20 years.  If the prediction proves true, it will mark a sharp positive turn at the end of a very long road,” he said.

The opening up of communication, especially through the fibre optic cable and a widespread use of mobile money transfer services, especially M-Pesa, were among Nairobi’s strengths in the rating.

According to the think tank, M-Pesa, which handles US $320 million (Sh29 billion) in payments monthly, equivalent to a quarter of Kenya’s GDP, is responsible for driving mobile phone penetration to nearly 70 per cent.  

In the process, it has activated economic activity by introducing banking services to low-income earners in towns and rural areas. 

Incubation centres like I-Hub and the Chandaria Business and Innovation Incubation Centre were also mentioned.

Arlington (US), Astana (Kazakhstan), Aurora (US), Changhua (China, Ohio (US), Iowa (US), Edmonton (Canada), Ipswich (UK) and South Dakota (US) are the cities that beat Nairobi.




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