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The Magic of Kenya showcased at Locations Trade Show

The Kenya Tourist Board participates in AFCI Locations Trade Show to boost film opportunities within its borders

Flashback: In order to boost Kenya's consumer appeal, the Kenya Tourist Board (KTB) along with several Kenyan film representatives will be promoting Kenya as a choice location to worldwide filmmakers and producers at The Association of Film Commission International's Locations trade show in Santa Monica, California.

Producers worldwide have had a long-lasting love affair with the Kenyan landscape and its people. Kenya has made several long-term impacts in the film industry with award-winning movies such as "Out of Africa", "Born Free" and the new, highly acclaimed German film, "Nowhere in Africa", which recently won Best Foreign Language Film at this year's Academy Awards.

"Kenya has been attractive to film makers and producers for many reasons," said Betty Buyu, Managing Director of the Kenya Tourist Board, "The most important one being the varied terrain and landscapes. Kenya offers up images of every extreme: from enchanting beauty to gritty ruggedness. But not only is our terrain varied, so is our culture. We are host to over 80 different African tribes. Our land and people are so colorful."

Last year alone Kenya attracted over 300 filmmakers to Kenya. Its abundant wildlife attracts an immense amount of documentary filmmakers. To date, documentaries consist of over half of the films shot in Kenya. Yet although so many documentaries have been shot there, Kenya has not been overexposed in feature films, increasing its attraction as a top shoot locale for scouting filmmakers.

Recently, Angelina Jolie traveled to Kenya with her adopted son, Maddox, to film Paramount's "Lara Croft, Tomb Raider: The Cradle of Life." The Tomb Raider movie sequel will be released in theatres on July 25, 2003. Another film scheduled to be released later this year, named "Love Actually", staring Hugh Grant, Rowan Atkinson, Colin Firth and Liam Neeson, also filmed part of the movie in Kenya.

The Kenyan government understands the importance this industry has on Kenya's image. Therefore, it has made it simple for foreign production companies to work within Kenya. By retaining a Film License through the Film Licensing Officer, film crews can access and shoot almost any region of Kenya at a cost of $18 with an additional $5/day of shooting.

Not only is the government welcoming of the industry, but there is a wide support network within the country itself in terms of film, production and post-production houses. These sophisticated production companies assist foreign filmmakers in scouting, shooting and editing, which often help slash hefty travel and lodging costs from a film's budget. These companies are highly reputable, know the area well, help scout perfect locales for specific needs, assist in retaining appropriate transportation and provide excellent location management during shoots.

By addressing Kenya's accessibility, excellent infrastructure and friendly nature, the KTB hopes to instill Kenya's appeal as a unique destination for film. By participating in the Locations Trade Show, the KTB hopes that more attention will be drawn to the area.

The Kenya Tourist Board will be representing Kenya along with Blue Sky Film, Pontact Productions, the Kenya National Film Association and the Kenya Film Production Department.

866-44-KENYA Provides A Tele-Safari For Kenyan Tourists
New Toll-Free Phone Number Becomes Tremendous Resource For
U.S. Visitors Traveling To Kenya

Minneapolis, MN (May 17, 2002): The Kenya Tourist Board (KTB) has just announced the launch of its newest resource option for American tourists, 866-44-KENYA (1-866-445-3692), a toll-free number which serves as an in-depth guide for travel agents and leisure travelers interested in Kenya. The hotline allows callers the opportunity to request brochures from the KTB 24 hours-a-day, seven days-a-week or even speak to a Kenya Tourist Board representative. In addition, 866-44-KENYA provides callers with detailed information on visa and entry requirements, local weather, recommended vaccinations prior to arrival, flight durations and different safari options travelers may wish to experience.

"We wanted to implement the automated phone service in order to assist the public in gaining reliable information about Kenya," said Jennifer Opondo, North American regional marketing manager for the Kenya Tourist Board. "Because of KTB's recent push to attract more travelers to the region, we've launched our Web site www.MagicalKenya.com as well as launched the 866-44-KENYA toll-free number to ensure we have a solid communication system in place in order to provide free, up-to-date, and accurate information to anyone wishing to travel to the region."

In an effort to maximize the use of the system, as well as make certain interested visitors can find the appropriate answers to their questions, the KTB is providing callers access to live Kenya Tourist Board representatives during their normal business hours of 8:30a.m. - 4:30p.m. CDT. Not only can callers speak to a live representative, but they can also access a variety of frequently asked questions, from the best times of the year to visit Kenya to an overview of the local wildlife.

"866-44-KENYA allows us to be proactive in providing American tourists with reliable information about travel to Kenya with the added benefit of providing personalized service. Sometimes, people forget to ask some important questions prior to traveling. We try to provide those answers &endash; even before the questions are posed. There are many things people don't know about Kenya, especially the fact it has varied ecosystems, a multitude of cultures, and offers extremely diverse activities. We feel it is our responsibility to inform visitors of all of the potential safari experiences available when in Kenya as well as how to properly and safely plan for them," mentioned Opondo.

Callers can call 866-44-KENYA at any time to request a free safari planning guide and pullout map of the country and its 59 game reserves. The call is free. For more information on Kenya Tourism visit the Kenya Tourist Board's Web site at www.MagicalKenya.com.