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South African Airways brings the 2015 Africa showcase to the U.S. and Canada
The Africa Showcase is the largest travel trade event in North America featuring exclusively African suppliers that represent hotels, safari lodges, destination tourism organizations and other attractions that are popular with North American travelers. The show brings Africa travel specialists the latest trends on the region’s products and services, enabling those who participate to boost their sales to the increasingly popular destinations throughout Africa. The Africa Showcase is hosted in collaboration with On Show Solutions, a South Africa based event organizer.

“We are proud to see the Africa Showcase getting bigger and more popular every year,” said Todd Neuman, Vice President Commercial for South African Airways in North America. “We are also very excited to bring our show and suppliers to the Canadian travel specialists for the first time. It is a strategic and growing market for SAA and we look forward to a very successful first edition.”

“The Africa Showcase in the U.S. - our highlight on the global roadshow calendar – is again well supported by a phenomenal line up of 30 suppliers,” said Jacqui
Reynolds, Managing Partner of On Show Solutions. “We’re anticipating representation and product experiences from more than 12 African countries, providing a good cross-section of what this dynamic destination has to offer the North American travelers.”

In addition to its traditional format, South African Airways and On Show Solutions will also introduce VIP buyer encounters. These dedicated sessions create an additional opportunity for top African travel specialists to meet suppliers through scheduled one-on-one appointments.
The dates and venues for the 2015 Africa Showcase are:

  •  September 29th: Los Angeles, CA
  •  October 1st: Dallas, TX
  •  October 5th: Boston, MA
  •  October 7th: Toronto, ON

Europe and North America continue to dominate wellness tourism, with 216 million trips in Europe and 172 million trip made to North America in 2013, based on new research from SRI International in the Global Spa and Wellness Monitor report.

Globally, the report finds wellness tourism is a $494 billion industry, based off domestic and international trips classified as either primary or secondary reasons for travel, as well as all travel expenditures. There were more than 586 million domestic and international wellness trips last year, up 12% from 2012.

North America saw $195 billion in revenue from these trips last year, the highest amount of wellness tourism revenue of any continent. Europe saw $178 billion in revenue, while Asia had the third highest revenue at $84 billion and 152 million trips.

The list of places wellness tourists go to fulfill these plans, though, has some new names that see the highest percentages of growth, such as Sub-Saharan Africa and the Middle East.

Sub-Saharan Africa is the world’s fastest growing region for the amount of trips taken to the region. Last year, tourists spent $3.2 billion on wellness experiences in the region, a 57% increase from the previous year. Sub-Saharan African countries welcomed tourists on 4.2 million wellness trips in 2013, representing a 90% increase year-over-year.

The number of countries with spas in the region tripled since 2007, as there are now 42 countries with 1,544 spas, yielding $800 million in revenue.

For the region’s spa market, South Africa, Kenya and Seychelles lead the way in revenue, and South Africa, Kenya and Mauritius have the highest revenue for the region’s wellness tourist market.

The report adds that although modern concepts of wellness are still new for much of Africa, many cultures have long traditions of wellness and healing practices. Strong economic growth in countries such as South Africa, Ghana, and Nigeria also helped position the region as an up-and-coming wellness player.

The Middle East and North Africa is the second fastest-growing wellness tourism market, even though it had more trips and higher revenue than Sub-Saharan Africa. There were 7 million wellness trips to the Middle East/North Africa in 2013, a 48% increase year-over-year, and $7.3 billion in revenue, up 39% from 2012.



European tour operators and travel agents met with South African companies and learned more about the country’s hidden treasures and Fair Trade Tourism.

Speed Marketing Workshops – an efficient way to find new business partners
Under the motto “Meet South Africa”, the Swiss Import Promotion Programme SIPPO of Switzerland Global Enterprise (S-GE) recently organized five Speed Marketing Workshops in Zurich, Vienna, Frankfurt and Munich. During these Workshops, 12 South African companies successfully marketed their unique products in short presentations. Following the presentations, tour operators and travel agents had the opportunity to meet with the South African companies individually and to discuss further business opportunities. Within a short period of time, the tour operators and travel agents from Switzerland, Germany and Austria discovered a wide range of new and unique products, most of them as of yet unknown on the European market. They particularly appreciated the workshops as an efficient platform to find innovative and reliable business partners offering new products, and to meet with them in one-on-one discussions. They were captivated by South Africa’s hidden treasures and learned more about Fair Trade Tourism, the world’s first Fair Trade certification programme. As a result of the contacts made during the Speed Marketing Workshops, first orders were placed right afterwards.

The Speed Marketing Workshops were organized by the SIPPO programme in collaboration with South African Tourism, Tourism Enterprise Partnership and Fair Trade Tourism.

The Speed Marketing Workshops are a very efficient way to get in touch with a group of potential partners and to initiate cooperation.